GO2bank Mobile App
URL: www.go2bank.com
Challenge
In the spring of 2020 the Eureka project was started, an effort to turn the page on Green Dot's legacy brands and build a B2C banking app for the future. After much brand and market research, that project became GO2bank and the goal was to launch it in early 2021. While some work done on individual money movement flows were re-used, large parts of the app and all of the website had to be designed from scratch in a span of about 5 months. In addition to this, the goal was for this app to be a white label solution, capable of being re-skined under a diferent partner brand.
Process
I started by identifying with business and product what features would be available at launch and which features would come later. I produced an IA map of features and a navigation structure for us to guide the initial designs, with room to grow the app for the next few years. Testing results for this IA came back very positive.
Process Continued
Once we had a baisc set of features and navigation structure, the design team set out to come up with various concepts, get feedback internally and then user test them for qualitative and quantitative results. Below is one of my concepts that ended up being merged with another, and becoming the final GO2bank look.
Process Continued
Once a design had tested well and been approved, I set out to build the Eureka Design System, an Atomic styled design system that would allow us to scale our designs quickly across the thousands of screens needed to implement the GO2bank app.
Solution
Several new features were scheduled to be included in the new product as well, such as the GO2bank Secured Credit Card, Savings account and overdraft protection. We made our deadlines, but many things were left on the cutting room floor, waiting to be prioritized by leadership. The resulting iOS and Android apps have app store ratings of 4.7 and 4.5 stars respectively and serve as the basis for all white label apps provided to partners.
